Consumer, Market
and Product Insights
We’ve got scrappy DIY hacks for when budgets are tight or are happy to build the fully loaded learning plan of your dreams. No matter where you are we always start with:
1. What biz questions are we answering?
2. What will we do with the results?
BTW, the consumer, the marketplace and the food (I mean we are making food here, right?) are at the foundation of everything we do.
Whether you’re building a new management team for the first time and are on the fence about who you need to represent the product or, you just need to fill a gap until you find a new rockstar, we’re here to help.
SECONDARY RESEARCH
- Market Dynamics – scanning sales/volume/distribution data
- Shopper Behavior – homescan/household panel data
- Industry data – Mintel, Forrester, Simmons
- Opportunity Analysis and Landscape Assessments
- Consumer & Culinary Trends
QUANTITATIVE RESEARCH
- Concept Testing and Forecasting
- Foundational Learning – habits and practices, attitude and usage
- Product Testing – CLT & HUT
- Package Testing
- Marketing Mix – matched market and annual ROI analysis
- Neuroscience Based Research
- Ad-hoc, Quick Turn Surveys
QUALITATIVE RESEARCH
- Facility-based – focus groups, consumer connects
- In-context – ethnography, shop-alongs
- Remote-based – online or smartphone-based
- Moderating Services
Have a unique product or resource challenge that deserves a thoughtful, customized solution?
